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Medium or Substrate

A physical or digital substrate is the medium though which the information is communicated (medium coming from ‘in-between’ which is why we have small, medium and large and its usage into ‘mass-media’ comes from the advertising world where it was important to be able to talk about where the advertising would be implemented).

The fundamental differences between physical substrates, going from animal bones, cuneiform so on to paper via papyrus, changed the way the author could mark meaning (time and effort, complexity, durability, reproducibility, transportability and so on) but not as much as the mechanical re-productive means of writing and the current digital revolution changes the inherent nature of text yet again, along dimensions we are only beginning to grasp.

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