Many have asked me what I think about and yes, I think it’s a nice visual layout but I feel that Medium is mostly another demonstration of the need to get away from the Web (which is very much focused on graphics and not content) and use the internet to share native documents. For example, if you are in Word or Author and there is a link to another Word or Author document it should open in that app, not on the web or anywhere else.

I was reminded of this today when I read this article on the company’s trouble:

Lit: Single or Multi Column?

Keith Blount, developer and designer of Scrivener and Scapple on columns, while describing a free piece of software. I agree with his conclusion.

“MyColumn is a shameless copy of Amar Sagoo’s Tofu (which lets you view text in columns), except that it adds editing capabilities and a live word count (Tofu is read-only). MyColumn started out as an experiment. I liked Tofu so much that I thought having a multi-column view in Scrivener might be a good idea, but then I decided against it. You can read Amar Sagoo’s theory on why he thinks reading text in columns is easier on the eyes over at his site. I think he is right. But what I found out is that whilst it may be better for reading, it is not better for editing – when editing, because the text moves around, columns make the text seem less stable. I offer this freeware download so that you can decide for yourself. If you do like reading text in columns, be sure to download Tofu from Amar’s site, which is a lot more refined (it has smooth scrolling and allows you simply to drop a file into a window to open it, for instance). The source code for MyColumn is also available (see below for details).” Keith Blount

Lit: Type on Screen

There is not much useful data on how to make text look as readable as possible on screen. I have found that for me it’s uncomfortable to read PDFs due to type, layout and strong black on white. The advice I get is simply to print the documents out, but that would defeat the purpose of my thesis, which includes the aspect of literature review and how to make it more effective not just to read and annotate, but to find annotations later and to cite from the literature.

“What’s the most readable font for the screen?” does not provide anything useful, it, as many other sites, say much is personal choice, other than pointing out that for non-retina screens sans-serif looks best but for retina displays that difference has been reduced.

“Type Sizes or Every Device” covers different displays quite well, but I’m only designing for computer screens for this project so it’s not brilliantly useful, other than pointing our the importance of contrast for legibility.

I have looked at applications as well, particularly Apple iBooks which have #f9f3e9 background colour and #5f3e24 as the font colour. This is what I started using for my own Author project, but it’s drifted through experimenting from that to #f5efdd for the background colour, which you can see is a bit less red. Notice also that in Author I use fully black text.

Author                  iBooksbackground-colour

Screen Colours, Columns & Column Width

My poll on two screenshots on Facebook is here and in summary the preference is largely for a cream background but not too wide columns, which fits with my own preference and what I can find online, though a word processor view with a very narrow column wastes a lot of screen space so maybe we should add an option for setting the max width or maybe we should encourage the user to use non-full screen and go as narrow as they prefer.

I have measured newspapers and found that they have about 7 words per line. Additionally:  “Anything from 45 to 75 characters is widely regarded as a satisfactory length of line for a single-column page set in a serifed text face in a text size. The 66-character line(counting both letters and spaces) is widely regarded as ideal. For multiple column work, a better average is 40 to 50 characters.”


Major Sites Survey 

These sites all have white background (#fff) and differing colour text:

Quora: #333 on #fff
facebook: #141823 on #fff
twitter: #292f33 on #fff
linkedin: #333 on #fff
New York Times: #333 on #fff

From Quora I also read “High contrast color pairs, such as black and white, can create a sense of vibration on the screen and stress the eyes.” Jonah Model, Digital product designer, founder of Paper & Equator which makes sense.



As a conclusion I’m sticking with the Author colours for now at least, the beige background in Read mode and light grey in Edit mode and we’ll change it if testing indicates we should.